Digital Marketing Case Study
From 52 to 447 Monthly Users — and #1 on Google Across Two Countries
How KVN Promos Built a Gulf-Specific Website for Precons Furnaces and Dominated Dubai & Riyadh Search — 300+ Keywords Ranking #1 and Cited in Google AI Overview.
Client: Precons Furnaces (preconsfurnaces.com) • Parent: Precision Controls (precons.in) • Industry: Industrial Furnace Manufacturing • Markets: Dubai & Riyadh • Duration: 2023 – 2025
The Origin Story
We Were Already Managing Their India Website. Then We Spotted a Gap.
Precision Controls is an India-based industrial furnace manufacturer that exports heat treatment systems to clients worldwide. KVN Promos was already managing precons.in — handling website management and hosting for the India market. Having seen KVN’s work firsthand, Precision Controls chose KVN Promos to develop their Gulf-market website from scratch.
Precision Controls identified a significant Gulf market opportunity — buyers in Dubai and Riyadh actively searching for industrial furnaces with very few strong suppliers visible in search results. They chose KVN Promos to develop a dedicated website to capture it.
KVN Promos developed preconsfurnaces.com from scratch. The rest is in the numbers.
The Two-Website Strategy
precons.in — India Website
KVN Promos was already managing the India website for Precision Controls — handling server optimisation, and social media.
The Gulf Opportunity
Precision Controls recognised the untapped Gulf market opportunity — high-intent buyers in Dubai and Riyadh searching for industrial furnaces with no strong digital presence from suppliers.
Precons Chose KVN Promos
Having experienced KVN’s website work on precons.in, Precision Controls chose KVN Promos to develop a dedicated Gulf-market website — purpose-built for UAE and KSA buyers.
preconsfurnaces.com Launched
KVN Promos developed preconsfurnaces.com from scratch — built entirely around Gulf buyer intent with geo-targeted content, GCC-specific product pages, and full SEO from day one.
The Result
300+ keywords ranking #1 on Google across both markets. Every major furnace product type cited in Google AI Overview. 759% user growth in 2 years.
What We Handled
Full Digital Marketing Management — Both Websites, Both Markets
KVN Promos manages precons.in (India) and developed + manages preconsfurnaces.com (Gulf) — giving Precision Controls a coordinated two-market digital presence. Every number below reflects the Gulf website performance.
KVN Promos developed preconsfurnaces.com from scratch — full website design, development, product page architecture, and ongoing updates based on performance data and gap analysis.
Server-level caching, speed optimisation, and uptime monitoring — ensuring the website loads fast for buyers in both UAE and Saudi Arabia markets.
Full search strategy across both markets — 1,000+ keywords in top 10, 300+ keywords at position #1, and structured content that gets cited in Google AI Overviews across all major furnace categories.
Organic social media management for preconsfurnaces.com — content strategy and publishing to build brand authority in the Gulf industrial manufacturing sector.
Every product page structured with technical definitions, application specs, and Q&A content — making Precons Furnaces the go-to cited source in Google AI Overview for furnace-related queries in the Gulf.
Entity-rich, authoritative content built around Precision Controls as a brand — establishing recognition in AI models so ChatGPT, Perplexity, and Google AI recommend Precons for industrial furnace queries.
The Challenge
Ranking a New Domain in a Technical Industrial Niche — Across Two GCC Markets
Search terms like aging furnace in Dubai, bar annealing furnace in Riyadh, and continuous line furnaces in Saudi Arabia are ultra-technical, low-volume, and extremely high purchase-intent — demanding expert-level content.
Dubai and Riyadh are distinct markets with different buyer profiles. Content had to rank in both cities across 43 product types — without keyword cannibalization between geo-targeted pages.
Every product — aging, bar annealing, continuous line, drop bottom, roller hearth and more — needed its own fully optimised page for both Dubai and Riyadh buyer intent.
Google AI Overviews were emerging as the dominant SERP feature for technical industrial queries. Winning those citations required precise AEO content architecture across all 43 product categories.
How We Executed
Every Page Built to Rank — and to Be Cited by AI
preconsfurnaces.com built with a clear geo-targeting structure — dedicated pages for each product type in Dubai and Riyadh, with H1/H2 signals, meta data, and schema all aligned to Gulf buyer search intent.
43 products × 2 cities (Dubai + Riyadh) × multiple intent variations — creating a comprehensive keyword map that captures buyers at every stage from research to purchase decision.
Every product page built with a technical definition intro, specification tables, application use-cases, and FAQ sections — the exact content structure Google AI Overview uses to select citation sources. Result: 300+ keywords now show Precons in AI Overview.
Product, Organization, LocalBusiness, FAQ, and Breadcrumb schema implemented across all pages — passing Google Rich Results Test and maximising SERP real estate beyond standard organic listings.
Content written to establish Precision Controls and Precons Furnaces as recognised entities in AI knowledge graphs — ensuring the brand appears in generative AI answers for industrial furnace queries across the Gulf.
Monthly performance reviews identify new keyword opportunities, underperforming pages, and content gaps. Website updated continuously based on Search Console and GA4 data — compounding gains month on month.
Proof — GA4 Traffic
52 to 447 Monthly Users — Consistent Year-on-Year Growth
| Period | Active Users | New Users | Organic Sessions | Growth |
|---|---|---|---|---|
| Jan 2023 (Baseline) | 52 | 39 | 43 | — |
| Jan 2024 (Year 1) | 152 | 140 | 225 | +192% Users |
| Jan 2025 (Year 2) | 447 | 423 | 385 | +759% Users |
Source: Google Analytics 4 — preconsfurnaces.com Acquisition Overview
Proof — Keyword Rankings
300+ Keywords at #1 on Google — Dubai & Riyadh
Precons Furnaces holds the #1 Google position for 300+ search queries across Dubai and Riyadh — covering every major furnace category. The table below shows a sample of 6. Every ranked keyword is also cited in Google AI Overview.
| Keyword (Sample — 300+ Total) | Market | Google Position | AI Overview Cited |
|---|---|---|---|
| aging furnace in dubai | Dubai, UAE | #1 | ✓ |
| aging furnace in riyadh | Riyadh, KSA | #1 | ✓ |
| bar annealing furnaces in dubai | Dubai, UAE | #1 | ✓ |
| bar annealing furnaces in riyadh | Riyadh, KSA | #1 | ✓ |
| continuous line furnaces in dubai | Dubai, UAE | #1 | ✓ |
| continuous line furnaces in riyadh | Riyadh, KSA | #1 | ✓ |
The 6 keywords above are a representative sample only. Precons Furnaces holds 300+ keywords at Google position #1 across Dubai and Riyadh — covering all 43 furnace product types in both markets. Every ranking keyword is also cited in Google AI Overview.
Verified via live Google SERP data & Google Search Console
Proof — AI Overview & GEO
Cited by Google AI for 300+ Industrial Furnace Queries
Google AI Overview has become the dominant feature for industrial B2B searches. Through precise AEO content architecture, Precons Furnaces is now the primary cited source in AI Overviews for over 300 furnace-related queries across Dubai and Riyadh — appearing above all organic results.
Every major furnace product query in Dubai and Riyadh now triggers a Google AI Overview that cites Precons Furnaces as the primary source — across aging, bar annealing, continuous line, drop bottom, and roller hearth furnaces.
Product pages appear in Google right-panel image carousels for industrial furnace searches — Precons holds both the AI Overview citation and the #1 organic result simultaneously on the same page.
AI Overview citations confirmed independently for both Dubai and Riyadh market queries — establishing Precons as the authoritative furnace supplier across the entire Gulf region in generative AI search.
Competing furnace suppliers — including international manufacturers with larger domain authority — are pushed below Precons in SERP results where AI Overview citations are active.
Dashboard & SERP Screenshots
The Proof Wall — Real Rankings, Real Data
Screenshots from Google Analytics 4 and live Google SERP results — showing actual rankings and AI Overview citations. These 6 SERP screenshots are a sample of 300+ keywords holding position #1.
Baseline: 52 Active Users
Starting point — 43 organic sessions. The before picture before KVN strategy kicked in.
Year 1: 152 Active Users
225 organic sessions. +192% user growth. Organic Search now dominant channel.
Year 2: 447 Active Users
385 organic sessions. 759% total growth confirmed. Organic traffic compounding.
#1 + AI Overview Citation
Precons Furnaces holds position #1 AND cited in AI Overview — above all competitors.
#1 + AI Overview Citation
Riyadh market: same dominance across bar annealing furnace category.
#1 + AI Overview Citation
Continuous line furnaces — Dubai. All 3 SERP features: AI Overview, image panel, and #1 organic.
#1 + AI Overview Citation
Riyadh aging furnace queries — Precons cited as primary source in AI Overview answer.
#1 + AI Overview Citation
Dubai bar annealing — position #1 organic with AI Overview panel above.
#1 + AI Overview Citation
Riyadh continuous line furnaces — full SERP dominance confirmed. Sample of 300+ total.
All SERP screenshots taken from live Google searches. GA4 data from preconsfurnaces.com dashboard.
The Two-Website Story
One Client. Two Websites. Two Markets. One Agency.
The success of preconsfurnaces.com didn’t happen in isolation. It was built on the foundation of an existing relationship — KVN Promos managing precons.in for India, spotting a Gulf market opportunity in the data, and guiding the client to act on it.
What We Achieved
From Zero Gulf Presence to Market Dominance in 2 Years
Want the Same for Your Business?
KVN Promos handles everything — website management, SEO, AEO, GEO, social media, server optimisation, and CRO. One partner. Every channel. Real results across any market.